Published Briefs

Browse, edit, and share all published creator briefs

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Let's Build a
Creator Brief

This wizard will walk you through creating a polished creator brief from start to finish. Claude will draft the content from your source documents — you just review and refine.

What you'll need

  • Brand Strategy Deck — The creative brief or strategy deck from the brand/client (.pptx or .pdf)
  • Internal Reach Brief — Our internal campaign planning doc with deliverables, timeline, and creator strategy
  • Pre-existing Creator Brief (optional) — If you have an existing brief from another format, upload it and we'll pull the content directly into our template

How it works

  • Upload your source documents
  • Set up the brand identity (logo, colors, imagery)
  • Claude drafts all 8 sections of the brief from your docs
  • Review & edit Claude's draft, then preview and publish

Brief options

Upload Your
Source Material

Add the brand's info, upload your source documents, and optionally upload a pre-existing brief to pull content from.

Logo and hero image will be fetched automatically when the brief is generated.

Brand Strategy Deck
📊
Upload a file
.pptx or .pdf
or
🔗
Paste a Google link
Internal Reach Brief
📝
Upload a file
.pptx, .pdf, .docx, or .txt
or
🔗
Paste a Google link
Pre-existing Creator Brief (optional)
📄
Upload a file
.pptx, .pdf, or .docx
or
🔗
Paste a Google link

Generate with
Claude

Claude will now read your uploaded documents and draft all 8 sections of the creator brief. This usually takes about 30–60 seconds.

What Claude will generate

  • About the Brand — rewritten in a creator-friendly tone
  • What We Need From You — campaign overview + specific deliverables
  • Creative Direction — content direction, thought starters, key messaging
  • Creative Mandatories — hook, storytelling, brand integration, visuals, CTA
  • Do's & Don'ts — brand-specific plus standard Reach guidelines
  • Social Post Guidelines — platform requirements, handles, FTC disclosures

Review &
Edit

Claude has drafted your brief. Now review each section, make any edits, and when you're happy, preview and publish.

Review checklist

  • Check the About the Brand section reads naturally, not like marketing copy
  • Verify deliverables are specific (format, platform, length, quantity)
  • Make sure thought starters feel like springboards, not scripts
  • Confirm do's and don'ts include both brand-specific and standard Reach guidelines
  • Double-check FTC disclosures match the brand's legal requirements
  • Verify all handles, hashtags, and platform requirements are correct

Edit your brief

Review and refine each section in the editor. Your progress saves automatically.

Preview the brief

See the polished brief exactly as the creator will see it.

Publish generic brief

Publish to a live URL to share with the brand for approval.

Create
Creator Briefs

Once your master brief is approved by the brand, individualize it for each creator in your campaign. Fill out the template spreadsheet, link it back here, and we'll generate a unique brief for every creator.

How it works

  • Download the template — A pre-formatted spreadsheet with columns for each creator's name, handles, content URLs, and why you love their work
  • Fill it out — One row per creator. Paste Instagram, TikTok, or YouTube URLs and the briefs will embed the actual content
  • Leave "Why We Love It" blank to auto-draft — Claude will visit each content URL, read the post caption, and draft a personalized 1-2 sentence blurb connecting the creator's content to your campaign
  • Link it back — Upload the completed spreadsheet or paste a Google Sheet link below
  • Generate — We'll create a unique brief for each creator with their personalized "Selected Work" section

Step 1: Download template

Download the spreadsheet template, open it in Google Sheets or Excel, and fill in one row per creator.

Step 2: Link your completed spreadsheet

Upload the filled-out spreadsheet, or paste a Google Sheet link (make sure sharing is set to "Anyone with the link").

Upload file .xlsx or .csv
or

Step 3: Generate creator briefs

Each creator will get their own personalized brief with their content embedded in the "Selected Work" section.

Tip: Any blank "Why We Love It" fields will be auto-drafted by Claude based on the actual post content and your campaign details.

Creator Brief Builder

Fill in the fields below, then switch to Preview to see the polished brief.

Publishes to: /brand/campaign/index.html

1 Brand & Campaign

Defaults to Creator Cobalt.

Defaults to Green Screen.

Enter the brand's website — logo and hero image will be auto-fetched

Brand logo preview

Auto-fetched from website, or upload manually as a fallback

Hero background preview

Auto-fetched from website, or upload manually as a fallback

⠿ 2 About the Brand

Embed a social post from the brand's channel. This will appear in the phone frame in the About section.

Fallback: upload an image if no social embed is provided.

⠿ 3 We Love Your Content

Highlight 3 pieces of the creator's existing content that caught your eye.

⠿ 4 What We Need From You

⠿ 5 Campaign Details

⠿ 6 Creative Mandatories

⠿ 7 Creative Do's & Don'ts

⠿ 8 Social Post Guidelines

Add or remove platforms as needed. Update handles and hashtags to match this campaign.

Saves your draft and publishes the brief to its live Netlify URL.

Creator Name
Creator Brief

About

Brand imagery goes here
Selected Work
We Love Your Content
The Brief
What We Need
From You

Campaign Details
Creative Direction

Content Direction

Thought Starters

Key Messaging

Guidelines
Creative Mandatories
Creative Guidelines
Do's & Don'ts

Please Do

    Please Don't

      Posting Requirements
      Social Post Guidelines

      FTC Guidelines

      All video content will be required to have both verbal AND written disclosures, not one or the other.

      Verbal Disclosures

        Written Disclosures

          Creator Partnership Brief

          Chat with Claude

          Brief Assistant Ask me to tweak any part of the brief — change the tone, add deliverables, rewrite a section, or anything else. I'll show you the changes before applying them.